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Text Messaging in the Philippines
Texting started to become popular in the Philippines in 1998. It quickly became a popular tool for Filipinos to keep in touch with their family, friends and loved ones because of the highly social nature of Filipino culture and the affordability of SMS compared to voice messaging services. Filipinos used texting not only for social but even on political purposes as well, as it allowed the Filipinos to express their opinions on current events and national issues by simply passing messages. As a result, it became a powerful tool for Filipinos in promoting or denouncing certain national issues.

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